Cheeseburger Day 2024-National Cheeseburger Day is upon us and major fast-food chains are marking the occasion with a variety of special offers. With rising prices becoming a sore point for consumers, burger lovers will find welcome relief in these tasty deals. From McDonald’s to Smashburger, this year’s National Cheeseburger Day is filled with bargains that might help take the sting out of fast-food inflation.
McDonald’s Leads the Charge with 50-Cent Double Cheeseburgers
McDonald’s, the world’s largest burger chain, is offering a major discount on its double cheeseburgers—selling them for just 50 cents when ordered through its app. While the price might seem a steal by today’s standards, it’s still about 45 cents more than what a McDonald’s hamburger cost back in 1948. The deal is part of McDonald’s ongoing effort to boost slumping sales, which also includes extending its $5 value meal deal through December.
In an industry known for tight profit margins and minimal customer loyalty, McDonald’s hopes to entice repeat business through mobile app deals like this. The chain has faced criticism for the rising cost of its burgers, but it’s determined to maintain its reputation for value.
Other Chains Join in: Wendy’s, Burger King and More
McDonald’s isn’t the only fast-food giant participating in National Cheeseburger Day. Wendy’s is offering its own incredible deal—a junior bacon cheeseburger for just one cent through September 22. Customers can take advantage of this offer when they purchase another menu item via the Wendy’s app. Meanwhile, Burger King is giving away a free cheeseburger with a purchase of at least $1, also exclusively through its app.
Smaller chains are getting in on the action as well. Jack in the Box is offering a free “Jumbo Jack” cheeseburger with any $1 purchase, while Carl’s Jr. is selling half-priced double cheeseburgers through its app. White Castle is throwing in a buy-one-get-one offer on Cheese Sliders when customers use the code “SAYCHEESE” in their app.
Smashburger, which just introduced a new logo and menu, has its own special deal. On National Cheeseburger Day, customers can grab a cheeseburger for $5 (usually priced over $7) using the code “BURGERDAY” in the app or in-store. For vegetarians, Smashburger is offering plant-based alternatives, and they’re giving a “bounce-back coupon” for 50% off future burgers or sandwiches.
Fast Food Chains Under Pressure Amid Rising Prices
The fast-food industry is navigating choppy waters, with rising prices becoming a flashpoint for consumer frustration. McDonald’s, in particular, has faced criticism over its more expensive burgers, with customers feeling the effects of inflation at the drive-thru window. Joe Erlinger, the president of McDonald’s USA, defended the company’s pricing in an open letter, insisting that while prices have gone up, they haven’t increased as much as people believe.
Despite these assurances, many customers have shifted away from fast food, opting instead for casual dining restaurants like Applebee’s and Chili’s, where they perceive better value. That’s why fast food companies are relying more heavily on app-driven promotions to attract customers during key occasions like National Cheeseburger Day.
FAQ About National Cheeseburger Day
- When is National Cheeseburger Day?
National Cheeseburger Day is celebrated annually on September 18. - Which chains are offering deals for National Cheeseburger Day?
McDonald’s, Wendy’s, Burger King, Jack in the Box, Carl’s Jr., Smashburger and White Castle are among the chains offering special discounts for the day. - How can I access the deals?
Most deals are available through the chains’ mobile apps, so downloading and ordering through the apps is essential to take advantage of the offers. - Why are fast food prices rising?
Rising inflation and supply chain issues have led to increased costs for ingredients, which have in turn led to higher menu prices at fast food chains.